Loophole, the one that didn't make it.


In 2009 I wanted to own a clothing line. A cool line that made really cool t-shirts. Honestly though, I had no idea what I was doing. But hey, I've made leaps before, so why not, right?

Yeah, that's how it started. 4 shirts, 2 online shops, and a spokeselephant (we'll get to that some other time). I was going to do this. It was going to be cool. Over the course of two years, the line grew. Loophole Clothing Company was growing. However, it wasn't selling. I was the line's biggest customer. That wasn't hard to do, seeing as if they were only four customers. Ever. Total. Yeah, I failed. I refused to recognize it. I refused to say that my little baby was a failure. The one company that I really never wanted to lose was going to fail. It was a hard pill to swallow.

Now I must say one thing here- this isn't the first company I built that didn't work. It's happened before. I've dealt with it. It happens. However, I didn't want to lose Loophole. Loophole was different. It was my really cool, awesome t-shirt company!

Ok, back to the original matter at hand. The great people at TMBC talked me out of trying to keep Loophole alive. As they generally are, they were right. So today at noon, I pulled the trigger. Loophole is dead. And it sucks. It's the first loss of my business career that I actually hate to see go. I also now have a unemployed spokeselephant. He's not too happy about that. So... anyone want a t-shirt?

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